Brett Matsuura's 5 Proven Strategies for Creating Stickiness with Your Clients

5 Proven Srategies for Creating Stickiness With Your Clients

December 14, 20221 min read

Creating stickiness with clients, also known as customer loyalty or retention, refers to the ability to keep your customer engaged and satisfied with a product or service over a long period of time.

Here are a few strategies that real estate professionals can use to create stickiness with clients:

Offer Excellent Customer Service

Providing prompt, helpful, and friendly service can go a long way in creating customer loyalty. This can include things like responding to customer inquiries and complaints in a timely manner and going above and beyond to resolve any issues.

Your service should be ongoing and continue before, duiring, and after a transaction.

Build Strong Relationships

Building a personal connection with customers can help create stickiness.

This can involve getting to know a customer's needs and preferences, offering personalized recommendations, and making an effort to build trust and rapport.

Your relationship with your client is part of your secret sauce that is going to seperate you from all other real estate professionals in your market area.

Foster a Sense of Community

Creating a sense of community among your customers can help create stickiness.

This can be achieved through social media groups, in-person events, or other means of fostering a sense of belonging among customers.

Hosting annual or bi-annual customer appreciation events, or having monthly contests are a few ideas to implement into your business.

Offer Value

Providing value to customers can help create stickiness. This can include offering competitive prices, providing high-quality products or services, and offering added perks or rewards for loyal customers.

Continuously Improve and Innovate

Keeping your products or services fresh and relevant can help create stickiness.

This can involve regularly introducing new products or features, improving existing offerings, and staying up-to-date with industry trends.

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Brett Matsuura

Brett is an international real estate speaker, trainer, consultant, and a 25 year real estate veteran who began his career as a solo real estate practitioner who has closed more than 1,000 real estate transactions across 26 states.

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