Creating stickiness with clients, also known as customer loyalty or retention, refers to the ability to keep your customer engaged and satisfied with a product or service over a long period of time.
Here are a few strategies that real estate professionals can use to create stickiness with clients:
Providing prompt, helpful, and friendly service can go a long way in creating customer loyalty. This can include things like responding to customer inquiries and complaints in a timely manner and going above and beyond to resolve any issues.
Your service should be ongoing and continue before, duiring, and after a transaction.
Building a personal connection with customers can help create stickiness.
This can involve getting to know a customer's needs and preferences, offering personalized recommendations, and making an effort to build trust and rapport.
Your relationship with your client is part of your secret sauce that is going to seperate you from all other real estate professionals in your market area.
Creating a sense of community among your customers can help create stickiness.
This can be achieved through social media groups, in-person events, or other means of fostering a sense of belonging among customers.
Hosting annual or bi-annual customer appreciation events, or having monthly contests are a few ideas to implement into your business.
Providing value to customers can help create stickiness. This can include offering competitive prices, providing high-quality products or services, and offering added perks or rewards for loyal customers.
Keeping your products or services fresh and relevant can help create stickiness.
This can involve regularly introducing new products or features, improving existing offerings, and staying up-to-date with industry trends.