How to become a better presenter and close more transactions

One of the things I say the most every week is "Lead Generation Solves All Problems," and the single most important daily activity a real estate sales professional can do.

This is because the more leads you have, the more chances you have at a sale, even if you're new to the business or could be better at speaking with people.

It's a bit like baseball, the more times at bat provides you better odds that you will get on base.

With that said, the second most crucial activity is lead conversion. This is where you convert the leads you generate into a client, and this is where becoming an excellent presenter comes in.

If you're good at generating a lot of leads, you will close transactions; however, if you're good at presenting, you will complete more transactions without generating more leads.

Here are some steps you can take to improve your presentation skills:

1. Proper Planning Presents Poor Performance. 

You start the planning process by first understanding your audience and then defining the purpose of your presentation. 

Be sure to determine the key points you want to make and organize your material in a logical, easy-to-follow structure. 

Use visuals such as slides, charts, and graphs to help illustrate your points and make your presentation more engaging.

2. Practice, Practice, and Practice some more.

Most people need to put more practice into their preparation. It's essential to practice your presentation several times before delivering it to your audience. This will help you become more comfortable with the material and identify areas needing improvement. You can practice in front of a mirror, with friends or colleagues, or using presentation software.

3. Use effective delivery techniques.

To engage your audience and keep their attention, use techniques such as varying your vocal tone and volume, gestures, and making eye contact with different audience members.

4. Engage your audience.

Encourage audience participation by asking questions, conducting polls, or inviting feedback. This will help keep your audience engaged and make your presentation more interactive.

5. Use visual aids effectively.

Visual aids such as slides, charts, and graphs can help illustrate your points and make your presentation more engaging. However, using them effectively and relying on them sparingly is essential. Avoid using too much text on slides, and make sure the visuals support your key points rather than distracting from them.

6. Address nervousness.

It's natural to feel nervous before a presentation, but managing your anxiety is crucial. Some strategies for dealing with nervousness include practicing deep breathing, focusing on your audience rather than on yourself, and using positive self-talk to reassure yourself.

7. Use humor appropriately.

Humor can be a great way to engage your audience and add fun to your presentation. However, it's essential to use it appropriately and do it properly. Make sure your humor is relevant to your topic and doesn't offend anyone in the audience.